Ahhhh Square. Every crafter's reasonably-priced credit card processing friend. This lovely company recently started an online marketplace so customers could purchase items from local businesses without leaving home. I had high hopes for this one. Unfortunately, it turned out to be my least favorite option as a free Etsy alternative. Click on the image above to take a look at my Square shop.
Pros
- Operates under your existing Square account if you have one. When you add an item, it also becomes available in your Square app that you use to process credit cards.
- New look. My Square shop looks vastly different from my Etsy shop, which I like. I think Square's look is sleek and pretty.
- Unlimited free listings! Buyers use their credit card to purchase items and Square takes a small percentage of the purchase price. The rest is deposited into the seller's bank account. I love the fact that Square only makes money when its sellers make money.
- Items are only available to buyers who live in the USA. Others might see this as a "con," but it makes shipping profiles a lot easier to handle. With the skyrocketing price of international shipping and those pesky customs forms, I can't say I miss it here.
Cons
- Difficult to set up. When you first start, your items are "online" but not "for sale." You have to check a box in your shop profile to sell publicly. For the longest time, I tried checking the box, and it would uncheck itself. It finally "stuck" after about 20 minutes.
- It takes FOREVER for your items to show up in a search on Square's main page. We're talking weeks.
- Only one photo per item. Come on, Square! ONE photo? REALLY? I feel like I have to link to an entirely different web site with alternate views of my products. Or create one photo that's a montage of many photos. Ain't nobody got time for that.
- There's a semblance of a "quantity" feature there, but it's so limited I can't use it. The options for availability are "one" or "many." What if I have 10, list my quantity as "many" and someone orders 15?
- Square has a variation feature (so you can add options for size etc.) but your customers only see it if they're using an iPad. Wait... what?
- Items and sections are listed alphabetically. I wish it was arranged by date or relevancy. I named my sections "section 1 - rings," "section 2 - necklaces," etc. to get them in the order I wanted. I'm tempted to do the same thing with my items. "Amazing necklace," "beautiful necklace," "cute necklace," "delicate necklace"...
- Listing items is pretty easy, but it's also sort of easy to skip over the "price" section while you're filling in other things. The default price is $0, and they don't stop you from posting items for free. Every time I put something up, I have to check to make sure I'm not giving things away ;)
- No shop stats at all. Nothing. I have no idea how many times my shop or items have been viewed. It makes it very difficult to gauge the potential of this site.
Since this article was written...Dec 2013...What would you say your sales from your Square Market Store have been...good, bad...ugly?? :)
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